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A new survey of the charity sector highlights bad practice in email marketing. A mere 17 per cent use the personal data they collected to personalise their regular email messages.
Best practice email tips for Charities
A new survey of the charity sector highlights bad practice in email marketing. A mere 17 per cent use the personal data they collected to personalise their regular email messages.
Simple measures, such as sending a personalised welcome email or greeting a subscriber by name, are much more than politeness - they are important factors in deciding whether an email gets into the inbox, ends up in the spam folder, or is even blocked altogether.
Find out how to improve a subscribers email experience, on Brand Republic >>
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30thSep 2009