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CMA Coverage: Brands as publishers: why traditional media should be scared

In a recent article for The Media Briefing, Jasper Jackson takes inspiration from the CMA digital breakfast to explore what happens when brands reach their customers via their own digital products using their own content.

He was very interested in the digital campaign The Project Factory came up with to promote Ken Loach's film The Spirit of '45 and the social magazine app that BrandEmotivity produced for Hiscox.

You can read the full article here.   

Posted in Media Coverage
12thSep 2013


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