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Brands can bring happiness

Over two-thirds of British consumers believe at least one brand "makes them happy", a list led by John Lewis, Marks & Spencer and Amazon.

A survey of 2,141 adults by the Guardian newspaper found that 67% were able to identify a brand which engendered this emotion.

However, it also reported that more than 600 brands were name-checked by participants, who were not presented with a list of potential answers, but gave unprompted replies.

Retailers led the way, with department store group John Lewis on 8%. High-street chain Marks & Spencer and online pure-play Amazon came next on 6% apiece.

They were ahead of supermarket group Tesco on 5%, a score it shared with financial services-to-retail group the Co-operative and electronics pioneer Apple.

Read the full article by Warc here.

20thAug 2013


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