In today’s digital world, the traditional one-way marketing plan simply doesn’t produce results on its own merits. The increasing market penetration of smartphones has changed the marketing game. It only takes the swipe of a finger for consumers to check out your company, and then follow up that effort by researching your competitors to compare prices, read reviews, watch demonstrations, and locate stores, and more. If you aren’t supplying your audience with the material they are seeking, they will find it somewhere else…very quickly. Read an excerpt from Multichannel Marketing Ecosystems.
If you want to read the rest of the book, Multichannel Marketing Ecosystems: Creating Connected Customer Experiences can be purchased for $39.95 on the Kogan Page website. Other contributors to the book include: Kyle Lacy – Global Provider of Interactive Marketing Solutions at ExactTarget, Dimitrios Kontarinis – VP of Innovation at Velti, Justin Gray – CEO of LeadMD and 30 other leading minds in the marketing field.