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British Airways and Cedar launch #BestSummerEver

British Airways are celebrating a summer full of amazing travel experiences by inviting travellers to share their best summer shots on Instagram, giving them the chance to win return flights to complete their holiday.

Working with content marketing agency Cedar, British Airways is also enlisting the help of four vloggers to explore some great short haul destinations from Ibiza to Amsterdam. The full content stream across social, print and digital will give sun-seekers, adventurers, food-lovers and festival junkies all the destination inspiration they need to make this summer one to remember. 

And to bring the summer spirit to the UK too, the competition also gives Instagrammers the opportunity to win weekly spot prizes* based on insta-likes, including tickets to London’s rooftop cinema events and Isle of Wight festival.

By tagging @British_Airways and using the hash tag #BestSummerEver, entrants stand a chance to make it a truly amazing summer.

Log on to ba.com for more information on how to enter and let British Airways help you make this your best summer ever.

* Spot prizes available for UK entrants only

 

Posted in Member news
23rdMay 2014


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