British Airways' High Life celebrates The Republic Of London

This July a special London issue of BA High Life is bringing passengers the definitive inside guide to life in the capital curated by some of its most iconic residents.

Content MarketingFeaturing a special East London photoshoot with Damon Albarn, a Shard-based think tank chaired by Will Self, and profiles of London’s rising stars in fashion picked by Giles Deacon and Philip Treacy, the issue explores what it is that makes London special and what the future holds for this global super-hub.

The issue also pitches London against international capitals Shanghai, New York and Mumbai, with London coming out on top for the number of green spaces, live music venues, art galleries, museums, film festivals and Michelin star restaurants.

And London insiders share their own top tours for exploring the best of the city, with acclaimed chef Ollie Dabbous writing about his favourite food venues, comic Bridget Christie giving the lowdown on the stand-up scene, and playwright Philip Ridley taking a tour of East London’s music and art venues.

“With 67 million passengers passing through every year, London is one of the world’s most successful cities,” commented Kerry Smith, High Life’s editor. “It’s the capital of reinvention, so what better way to get under its skin than by featuring London insiders giving their personal take on this unparalleled destination.”

Content Marketing

High Life is created for British Airways by content marketing agency Cedar. The Damon Alban cover issue comes hot on the heels of High Life’s last celebrity cover featuring Benedict Cumberbatch, which created a social media storm with issues being sold on ebay for up to £30

 “British Airways’ High Life is all about helping savvy BA flyers discover something new, by featuring insider perspectives from stylish Brits they know and love,” said Smith. “And whether it’s the words of Damon Albarn or Benedict Cumberbatch, we can all agree that London is vibrant, creative, and one of the best places in the world to be right now.”

High Life magazine is now on board all BA flights, with exclusive inspiration online at


Posted in Member news
4thJul 2014

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