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British Airways' High Life Magazine takes to the ice with Benedict Cumberbatch

British Airways’ High Life Magazine takes to the ice with Benedict Cumberbatch The April issue of High Life, created by Cedar, takes to the frozen lake of Hameenlinna in Finland for an ice driving course with one of Britain’s biggest film and TV stars, Benedict Cumberbatch.

From playing with the huskies that pulled the actor’s sled, to spinning the high-powered Jaguar on the ice, Cumberbatch steps outside his Sherlock counterpart to speak to Gavin Green about his darkest roles, being high-jacked in real life and teaching in a Tibetan monastery amongst his varied acting accomplishments.

Cumberbatch and his team were whisked away to Finland to enjoy Alive on Ice – a winter driving course where professional rally drivers teach clients how to drive high-powered sports cars on ice. Read the full article in the latest issue of High Life or log on to High Life online to catch Cumberbatch’s best London hot spots and favourite holiday getaways. Since yesturday this campaign has gone viral on Buzzfeed.

British Airways' High Life Magazine takes to the ice with Benedict Cumberbatch

The April issue of High Life is now available on all British Airways flights. Not flying this month? Download the latest issues of High Life free via iTunes apps.

British Airways' High Life Magazine takes to the ice with Benedict Cumberbatch

To find out more information on ice-driving courses, visit jaguar.com/icedrive.

British Airways' High Life Magazine takes to the ice with Benedict Cumberbatch

Posted in Member news
2ndApr 2014


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