Content

Bulletin fired up for new look by the fabl

The Bulletin, the members' magazine of the British Frozen Food Federation (BFFF), is getting fired up for a new look now that the contract for its production has been awarded to Yorkshire-based specialist content marketing agency, the fabl.

The company will re-launch the magazine in mid July with an issue that will focus on the BFFF's annual gala dinner dance and awards evening, which this year takes place at the Park Lane Hilton, London, on Thursday June 13th.

Editorially, The Bulletin will carry the same mix of industry and member news but its style and look will be completely revamped, giving it a more contemporary feel. It will also become bi-monthly, rationalised to six issues a year from its current 10.

Said Mags Walker, Managing Director of the fabl, which is Yorkshire's only member of the Content Marketing Association (CMA): "We're delighted to have been awarded this work. The Bulletin is a fantastic publication, rated very highly by those who receive it and it's our aim to ensure their enjoyment and appreciation of it continues into the future."

The fabl has been awarded a three year contract to produce the full colour magazine which is read by key influencers and senior figures within the frozen food industry.

Said the BFFF's Director General Brian Young: "We felt the time was right to give The Bulletin a new look. The fabl was introduced to us as a company with a strong food heritage. It already produces Take Stock, one of the UK's largest circulation catering industry magazines, which regularly includes news on our members and their products so we felt the company was a natural choice to take The Bulletin forward."

Related items: 

> Case study from the fabl.
> the fabl. membership page

Posted in Member news
30thApr 2013


« Back to news listing