Launched during Cedar's Green Week, the guidelines have been developed in response to a growing body of evidence on why digital needs to go green, and reflect both agencies' ongoing commitment to sustainable business practices.
The full guidelines aim to reduce page loading times and http requests through efficient and agile design principles, reducing the server space and energy required to run and load the sites.
The guidelines comprise 10 key principles that Cedar and Reactive will consider at the beginning of every new digital project, including:
‘Sustainability is already an important consideration for print, but we believe it is just as important for digital,' says Clare Broadbent, Cedar's CEO. ‘These guidelines mean that from now on we will consider sustainable design up front, so that our work not only delivers for our clients, but also minimises impact on the environment.'
‘Striving for more efficient digital design has always been important to us, but when you realise the impact that digital products have on the environment, it becomes a no-brainer,' says Iain Russell, Managing Director of Reactive UK. ‘We're delighted to be working with Cedar on bringing green design principles into web development.'