Content

Cedar appointed to produce LBS' Business Strategy Review

Cedar has been appointed to produce London Business School's new look, 84-page quarterly title, Business Strategy Review, which will launch this December in print and tablet form. 

The industry-defining content is designed to engage, inform and advise business leaders on global business trends while showcasing the School's world-class faculty and research. 

In addition to leading the redesign, Cedar will also work closely with London Business School to develop its digital strategy for sharing Business Strategy Review and other thought-leadership content across web and social channels.  

Cedar also produces the School's alumni title, Alumni News, and was recently appointed to create its brochure-ware for global degree programmes.  

"As one of the world's leading business schools, we have an enormous amount of content to manage and share with relevant audiences," said Laura Barnes, Deputy Director of Communications. "Cedar is absolutely the right choice to help us manage our content and navigate the print versus digital landscape. We're really excited to be working with them." 

"London Business School is a brand that is synonymous with content of the highest calibre, so we're delighted that the School has chosen us to design and contribute to the future content strategy for Business Strategy Review," said James Mastin, Cedar's International Client Services Director.

Related items:
>Cedar South Africa wins Capitc Bank content account
>Cedar to create the House of Fraser Christmas magazine

Posted in Member news
8thAug 2013


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