High Life has won eight awards globally in the past two weeks, including Best Cover and Typography at the Pearl Awards in New York, a raft of awards at the South African PICAs, and Travel Writer of the Year at AITO for Cedar's editorial director Mark Jones.
Last night's CMA awards judges commenting that the wins not only reflect the magazine's unprecedented 40 year history, but also the new Generation Curious approach which challenges customers to ‘change their view' of the world. Recent issues have celebrated the best in LA with Hugh Laurie, explored Peru with Mario Testino, and featured ground-breaking covers including Daisy Lowe in 1973 cabin crew uniform, shot by Rankin.
Cedar was also highly commended at the CMAs in the Best Retail category for its work on Tesco Real Food, reflecting its successful multichannel approach across print, video, social and digital media.
CEO Clare Broadbent said, ‘These awards bring together the best content in the industry, so this raft of wins and commendations reflect the huge effort from everyone in the incredible Cedar team. We couldn't be more proud today.'
High Life's editor Kerry Smith said, ‘This year we really set out to take High Life to a new level, bringing together great editorial and creative so that every issue competes with the best on the newsstand. As the industry's longest running customer title, we're delighted to be recognised among the best in the business.'