In a year that's brought five new business wins, industry awards and the relaunch of the country's most widely read magazine, these four roles have been created to reflect the continued growth of Cedar's international business across digital, social and print media.
Chris Rayment - Insight and Planning Director
Chris joins with 13 years of industry research and data experience working on brands including Lloyds Bank, Sainsbury's and English Heritage. He will be leading on insight and planning across Cedar's client portfolio, championing the best use of research and analytics to understand the impact of digital, social and print media.
Christine da Silva - Board Account Director
Christina specialises in multichannel content strategies; helping brands have better conversations with their customers while delivering ROI. With responsibility for the Tesco account, she joins Cedar having led on content for some of the biggest retail brands in the business, including M&S, Boots and New Look.
Ann Hartland - Content Planning Director, BA
Ann brings her experience as an ITV journalist and ecommerce expert to Cedar's British Airways account, leading on cross-channel planning to deepen engagement and drive conversion. With a background working with high-street retailers including Debenhams and M&S, she is at the forefront of integrating content with commerce to deliver a great retail experience.
Robin Thomas - Digital Strategist, Tesco
Robin is a digital expert with 10 years of experience in the industry, working with clients including Nespresso, American Airlines, MasterCard and News International. He will be leading digital strategy across the Tesco account, ensuring all content is optimised to deliver maximum value across all channels.
CEO Clare Broadbent said, ‘Delivering great content strategies for our clients means working with the best and brightest in the business. With this in mind, we are absolutely delighted to welcome Chris, Christina, Ann and Robin to the Cedar team.
‘It's been an incredible year for us, with no less than five new business wins, including O2 and House of Fraser, as well as substantial growth on our existing accounts.
‘Creating these new roles and bringing in such great people is our way of investing in our clients, our business and our people, keeping us on track for an even stronger 2014.