Content

Cedar to create the House of Fraser Christmas magazine

House of Fraser has chosen Cedar to develop its first ever Christmas magazine, designed to indulge and inspire its customers with ideas to make the 2013 festive season extra special.

The magazine will be available in 62 House of Fraser stores across the country and will be complemented by a digital app with ‘click to buy' functionality.

Cedar won the account in a competitive pitch.

"This is about creating the kind of high-end, engaging content that really gives House of Fraser customers the VIP experience," says Hannah Saunders, Cedar's New Business Director. "We're excited to be working with such an eminent brand."

Tony Holdway, Director of Brand at House of Fraser, says, "Our customers have excellent taste not just in what they buy but also in what they read. Cedar showed us they understand that with a creative approach which exemplifies our premium brand. We're delighted to be working with them."  

Related articles:
Cedar work with BNP Paribas on thought leadership content  
A quick intro to social media in China
> Find out more about Cedar

Posted in Member news
1stJul 2013


« Back to news listing