The mandate will allow the bank to adopt a fresh emphasis on digital, which will target influential C-Suite executives to deliver high value editorial in print and tablet form.
The work begins with the consultation and analysis of current communications activity and the creation of their twice-yearly magazine, Quintessence.
Longer term, Cedar will work together with BNP Paribas on their plans to enhance its digital content through a thought-leadership ‘content hub'. Cedar won the account in a competitive four-way pitch.
"This is a fantastic win for us," said Hannah Saunders, Cedar's New Business Director. "BNP Paribas is a strong and trusted authority in the finance sector, and we are excited about applying our strategic editorial skills to the task of enhancing its thought-leadership position."
"Developing high calibre, engaging content for our external stakeholders is critical to staying at the forefront of our industry," said Mark Hillman, BNP Paribas Securities Services Head of Marketing and Communications. "Cedar have proven themselves to be experts in editorial and content communications and we are delighted to be working with them."