The announcement was made at a special launch event on Friday 15 August. The popular TV and radio presenter will help to find and celebrate inspirational mums, from across the UK, who’ve all made a difference to the lives of others.
‘We are thrilled to see people are as excited as we are to have Fearne as our 2015 Ambassador,’ says Tesco Mum of the Year Awards acting editor, Sarah Edwards. ‘Fearne, a mother herself who has a longstanding involvement with an amazing variety of fantastic charity initiatives, struck us as the perfect fit for our very special 10th-year anniversary awards.’
Launched by Cedar for Tesco magazine readers in 2006, the Awards have honoured more than 80 mums.
Cotton will help celebrate next year’s winners at a star-studded, red carpet event in London on Sunday 1March 2015.
Nominations are open now until 5 September 2014 at tesco.com/living.