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CMA adopts Wavecasts to extend reach of digital breakfasts

The CMA has announced that we will be using Wavecast® Pro to enable our membership outside London to access our Digital Breakfast events.    

"We have been running our Digital Breakfasts very successfully for some time now," explains Amanda Burrell, Digital, Events and Marketing manager at the CMA.  "With top names from high-profile digital media companies such as Adobe, Social Bakers, Outbrain and MIG guiding the audience through best practice and innovation in the digital arena they have proven very popular events."

Members of the CMA were able to access the Innovating through digital media event which was held on Wednesday 8th May via a Wavecast® for the first time.  The audience of 70 leading industry professionals gathered at the IAB and was joined by online participants from Scotland to South Africa.

"This is not the first time we have used the team at Wavecast® Pro to create our digital delivery," adds Amanda.  "Following the successful online broadcast of The International Content Marketing Summit in 2012 they have proven themselves to be a digital delivery partner we can rely on.  It's a great solution that has already produced impressive results for our organisation. "

All of the CMA's scheduled Digital Breakfasts for 2013 will now be available online as Wavecasts® creating an outreach opportunity to the organisation's entire membership and anyone else interested in accessing the latest digital developments and trends. More information can be found at the-cma.com/training/digital-breakfasts.

"We are delighted to be working with the CMA once again," comments Alex Bridges, founder of Wavecast®Pro. "By embracing an online event strategy alongside their live event portfolio they are truly practicing what they preach."

The next Digital Breakfast is due to take place on Wednesday 5 June 2013 and will cover User centred design - new approaches to putting users first.

Posted in Member news
15thMay 2013


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