The CMA has announced the full line-up of speakers of its fourth annual International Content Marketing Summit
. Krishnan Guru-Murthy will host a packed agenda at Old Billingsgate in London on Wednesday, 27th
November 2013, joined by leading industry speakers including Matthew McGregor
, director of digital rapid response for President Obama's 2012 re-election campaign.
The Summit will see thought leaders from the content marketing industry gather for a day of education and inspiration at the world's leading content marketing conference. Whether listening to some of the world's top marketers dissect their groundbreaking campaigns or senior agency heads explaining their latest content strategies, there will be a huge amount for attendees to take away from the day.
Chaired by respected journalist and broadcaster Krishnan Guru-Murthy, the CMA can confirm the final line-up as:
- Jonathan Mildenhall, VP, Global Advertising Strategy and Content Excellence, Coca-Cola
- Matthew McGregor, Political Director, Blue State Digital
- Nick Blunden, SVP, Global Head of Digital & Content Strategy, The Economist
- Nick Cohen, Managing Partner and Head of Content, MediaCom
- Oliver Snoddy, Head of Planning, Twitter
- Carrie Tyler, Head of Editorial, Neverunderdressed.com
- Guy Daniels, Vice President Brand & Marketing Communications, International Business, Fujitsu
- Nathalie Nahai, The Web Psychologist
- Nikhil Shah, Co-founder, Mixcloud
- Matt Elek, Managing Director, EMEA, Vice
- Amy Cashman, Managing Director, TNS
- Alastair Cotterill, Creative Strategist, Facebook
Case studies, panel discussions and presentations on the day will cover:
- State of the nation content marketing study
- Delivering magazine journalism for the digital age
- Branded Content: The Power of Music
- Is real-time marketing better, and how can it act as a multiplier to all other marketing activities?
- Moving beyond traditional planning channels
- Rapid Response: Lessons from the Campaign Trail
- How not to suck on Facebook
- The secret psychology behind persuasive content
- If you want attention - start by listening
- The Four Horsemen of the Advertising Apocalypse: creating compelling content in a connected world
- How The Coca-Cola Company will evolve its approach to the creative agenda on its key brands through the Company's ‘Liquid and Linked' marketing platform thinking
- Gen Y, Content & the critical role brands should play
- Digital panel discussion: content Strategy - why it's important, what are the key factors
Confirmed brands attending include: Absolut Vodka, BBC Worldwide, BMW, British Red Cross, Getty Images, JWT, Manchester United, RNLI, Shell and many more.
Clare Hill, managing director, CMA, said: "We have entered a new era of marketing where content strategy is driving the marketing and channel mix. This year's summit will show how we can shape this new era. Global experts from the world's leading brands will share insights on how their content marketing strategies are working for them. The Summit will also look to the future and examine how the rise of mobile, increased digital capability and an avalanche of data are all converging to give marketers and agencies the power to create campaigns with fantastic levels of effectiveness. If you are interested in Content Marketing you should be at this event"
Also taking place at Old Billingsgate, on the evening of 27th November, is the International Content Marketing Awards 2013 - the biggest night in the content marketing calendar, with agencies from around the world offering up their greatest work from the past 12 months. This year, to reflect the channel-neutral nature of the fast-moving content marketing sector, the bulk of the award categories entries have been judged on content alone, regardless of the platform it's delivered on.
So for the first time, whether it's a mobile app, a website, a print publication, a social media campaign or an entire integrated solution, as long as an entry shortlisted is content produced for a brand, it stands an equal chance of winning. Find out more about the evening here.