CMA appoints Braben and Dominic Mills for B2B PR and content drive

The Content Marketing Association has appointed specialist communications consultancy Braben and experienced journalist Dominic Mills as key drivers of the organisation's new content strategy.

Braben have been awarded a full B2B communications brief to raise awareness of the CMA, its member agencies and the innovative multi-platform content they produce on behalf of their clients, whilst Dominic Mills joins the company as CMA's Consultant Editor, where he will help create bespoke editorial for the organisation.

The CMA has brought Braben in to provide full trade press office support for the body through high impact news announcements, the promotion of bespoke CMA research and a media and influencer briefing programme. Braben have also been tasked to provide full communications support for the CMA's International Content Marketing Summit on November 27th, including speaker profiling, industry commentary and press office management to ensure it becomes one of the stand out industry events in the calendar.

Dominic Mills is a columnist on advertising and media for MediaTel and a consultant to a number of marketing services agencies. He was formerly editorial director of Haymarket Business Media where he was responsible for the content and look of 30+ titles in print and online in ten market sectors. A former editor of the adland bible Campaign and weekly columnist for the Daily Telegraph for over a decade, he is a regular commentator on advertising and the media on radio and TV, and has written for The Times, The Daily Mirror, The Sunday Telegraph and The Wall Street Journal.

The CMA represents publishing and content marketing agencies in the UK, promoting all aspects of content marketing and acting on behalf of their member companies who produce online, offline and digital content for some of the world's leading brands. The CMA also uses their experience and expertise to advise companies wishing to enter the world of content marketing, an industry that's now worth in excess of £1bn in the UK alone. The CMA defines content marketing as the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.

Clare Hill, managing director, CMA, said: "We're delighted to bring Braben and Dominic on board to help drive the profile and improve the content output of the CMA. We were really impressed with Braben's strategic thinking, their cross-platform approach to communications and their expertise in the media, technology and advertising industries, whilst Dominic brings decades of experience and brilliant editorial credentials to the organisation. We look forward to working with them both."

Matt Bourn, Braben's managing director said: "We are thrilled to have been appointed by the CMA to deliver an influential communications campaign that will help the body to  ‘own' content marketing globally and position it as a discipline that delivers brilliant editorial solutions for brands. By forging closer relationships with their key influencers, making their insight famous and putting a spotlight on the Content Summit in November, we look forward to boosting the profile of content marketing in all its forms!"

Posted in CMA news
2ndJul 2013

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