Clare brings more than 12 years media, marketing and management experience, particularly across Film and TV, having worked for Universal Pictures on DreamWorks content and Anchor Bay Entertainment before joining ITV in 2007 as Commercial Director and most recently Director of UK managing the Sales and Marketing for ITV's Home Entertainment product portfolio.
Utilising her extensive sales and marketing experience Clare will champion content marketing as an effective tool for brands. In particular she will be responsible for attracting a greater diversity of members to build on the strong foundation of the CMA to the benefit of all its members.
Speaking of her new role Clare Hill, Managing Director, CMA said:
"As the leading content marketing association in the world, the CMA represents an industry at the forefront of consumer engagement. I am very much looking forward to working with the team and our member agencies to carry on promoting the growing value of this exciting industry."
Clare Broadbent, Chairperson, CMA adds:
"This is an incredibly exciting time for both the association and the content marketing industry which has been transformed in recent years through the emergence of new technologies and innovation. Clare's experience will help drive the association forward and we look forward to welcoming her to the CMA team."