Content

Last chance to book - CMA Digital Breakfast - Interactive Content - Weds 11 Sept

Topic - Interactive Content
Many savvy brands are taking innovative approaches to digital content and finding new ways to attract, engage and delight readers and customers.

With digital publishing rapidly expanding to encompass a wide range of interactive channels and technologies, our speakers will be showcasing content that is optimised for social distribution, the visual web, findability through search, mobile access and more. Anyone interested in new forms of content distributed through digital platforms will find inspiration at this event.     

Speakers confirmed so far

Mark Brill, Managing Partner UK, BrandEmotivity
Mark will be showcasing the Hiscox Informed app, a social magazine for small businesses that's distributed via iPad, iPhone and Android tablets. The app draws on carefully selected sources to curate content that's relevant to the audience, and uses social connections to enable higher engagement and sharing. Mark will discuss how brands can be the starting point for this kind of curation, and how the new rules of openness and sharing allow users to customize their content experience and make it their own. 

Kirsty Hunter, Managing Director, The Project Factory
The Project Factory creates transmedia content across web, mobile, social media and games platforms. Kirsty will be talking about innovative ways to use content in digital contexts, including insights gained from promoting Ken Loach's The Spirit of '45 for Film4 and the BFI, using a unique digital marketing campaign; branded TV, web and social content for BlackBerry; and managing social media for Carnival Films' multi-award winning Downton Abbey.

More speakers to be announced...

When  
Weds 11 Sept - 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am

Cost
CMA members:   £60 + VAT
Non-member:   £150 + VAT
Clients:  We invite CMA members to bring their clients for free

Where
IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn)  Map >>

How to book your place at the event 
Please fill in this booking form and either email or fax back to Gemma Rainer: gemma.rainer@the-cma.com or 0207 4044167 

Related items: 

> View the # hightlights from last months breakfast on video content strategy
> More CMA Breakfast events 
> Who's speaking at this years International Content Marketing Summit
> Watch video from a past digital breakfast 

10thSep 2013


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