Last chance to book CMA Digital Breakfast: Conversational Marketing - Weds 06 March

Last chance to book your place at tomorrow's digital breakfast that is looking at Conversational Marketing - optimising social media and online discussions for your clients.

Are you getting the most from Social Media?

For digital content marketers and their clients, creating and publishing good content is just the start. To amplify key messages and drive awareness, brands need to get their content talked about, shared and promoted.  

In this session we will be hearing from some of the UK's leading practitioners and providers of social media and conversational marketing technologies. There will be invaluable insights into how to create useful and usable social content, and ways to start valuable conversations with your users.

The breakfast will also take on a new format, with speakers' presentations followed by a panel debate led by PepsiCo's Brand Manager Arif Haq, who has nearly a decade of experience across PepsiCo's full range of major beverage brands and platforms in the UK - including Pepsi Football and Pepsi Music. Arif has built the UK version of the real-time social media monitoring unit known as Gatorade Mission Control, and has a wide range of experience in branded content and conversational media.

Full details below:

Richard Counsell, CEO,
More and more traditional publishers are inviting user-generated video and photos from readers, but at what point do images produced by amateurs and content produced by professionals meet, and how well can they co-exist?  The team behind PressApp (, a new mobile solution that turns readers into contributors, will discuss how publishers and brands are using user-generated imagery to their advantage, and how the content can be captured, moderated and published in safety.

Tom Ollerton, Marketing Director at WeAreaSocial

Panel Discussion

  • Arif Haq, Brand Manager, PepsiCo (Panel chair)
  • Richard Counsell, CEO,
  • Tom Ollerton, Marketing Director, WeAreaSocial

Questions for the panel discussion:
1. Why has engaging an audience through conversational media become such an important part of marketing strategy for brands?

2. In your experience, what are the key factors for engaging an audience, ie what can brands do to engage their customers effectively? What part does 'content' (ie editorialised content, as produced by content marketing agencies) play in this?

3. Is it possible to measure engagement in a robust way? What kind of analytics and KPI's should we be looking at for conversational media?

4. Where do you see conversational/social media going in the next 2 - 3 years? Will we continue to see new social platforms emerge, or is consolidation of existing social mechanisms more likely?

Who should come?
Senior Managers, Account Directors/Managers, senior management, editorial, developers, designers, marketers, and any agency staff with an interest in social media, user generated content and conversational marketing.

IAB, 14 Macklin Street, London, WC2B 5NF
(nearest tube Covent Garden/Holborn)  Map >>

Wednesday 6th March 2013 - 9am to approx. 11.00am

CMA members    £60 + VAT
Non-member      £150 + VAT
Clients               We invite CMA members to bring their clients for free    

How to book your place
Please fill in the booking form and either email or fax back to Gemma Rainer on or 0207 4044167

You can view the rest of 2013 Digital Breakfast topics here >>

Posted in Other Events
1stMar 2013

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