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CMA Digital Breakfast: Digital Editions for Tablets - Weds 06 Feb

For our first Digital breakfast of 2013, we will be looking at content on tablets.

While best practice is still evolving there is still much debate about how best to ensure that readers find and engage with content on tablets.

The session will look at all aspects of tablet publishing, from user experience issues to distribution and discoverability. Experts in designing, creating, producing and distributing content-led media for tablets will share insights on what works best and how to avoid mistakes.    

Topic
Digital Editions for Tablets

About
In this post-PC world, tablet computers such as Apple's iPad, Kindle Fire and Android Nexus are firmly establishing themselves as mainstream channels for consumers.

Publishers and brands have been experimenting with different formats for tablet edition magazines, journals and native apps. While best practice is still evolving there is still much debate about how best to ensure that readers find and engage with content on tablets.

This session will look at all aspects of tablet publishing, from user experience issues to distribution and discoverability. Experts in designing, creating, producing and distributing content-led media for tablets will share insights on what works best and how to avoid mistakes.

Don't miss this essential session on what is sure to be one of the biggest growth areas for digital content this year.     

Speakers 

Liam Keating, Tablet Project Manager, Conde Nast UK
Liam has managed tablet editions for such iconic newsstand titles as GQ, Wired, Vanity Fair and Vogue. He will be talking about how Conde Nast has evolved its approach in this space, in order to publish effectively for the wider range of tablets available. Offering valuable insights into the digital publishing process and changes to team structure, this is a session you'll not want to miss.

Max Whitby, Managing Director, Touch Press
Touch Press has established itself as one of the most successful publishers of book apps for the iPad. With critically acclaimed titles such as Solar System, The Waste Land and the Elements, which reached over 1 million downloads alone, it has a reputation for high quality content and design. Max will be talking about how Touch Press approaches designing for the user experience of touch screens, what exciting new things can be done with the medium, and what opportunities that opens up for publishers. 

Sarah Clegg, Independent Consultant (previously Managing Director at Menzies Digital Marketing)
Whilst many publishers are now producing tablet apps, penetration on the whole remains low. Sarah's presentation will be focusing on the vital aspects of distribution and how to reach your readers. She will be offering invaluable insights into how data can provide opportunities for direct and targeted communication through the current range of platforms and devices, with a focus on reaching and engaging the reader effectively. Sarah has over 20 years' experience in multimedia, including TV, press and digital publishing. 

Who should come?
Senior Managers, Account Directors/Managers, senior management, editorial, developers, designers, marketers, and any agency staff with an interest in publishing for mobile devices.

When
Weds 06 Feb - 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am

Where
IAB, 14 Macklin Street, London, WC2B 5NF
(nearest tube Covent Garden/Holborn)  Map >>

How to book your place
Please fill in the booking form and either email or fax back to Gemma Rainer - gemma.rainer@the-cma.com or 0207 4044167 

Posted in Other Events
31stJan 2013


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