CMA Digital Breakfast: Ecommerce and conversion rate optimisation

A reminder for next week's Digital Breakfast on Ecommerce, key to all agencies who have content to commerce clients. Spaces still left, so please book now!

Topic: Content for Ecommerce and Conversion Rate Optimistion

Experienced etailers and other online businesses know that their main goal is to persuade visitors to take action. Whether it be sales, lead generation, or other forms of permission marketing, driving conversion rates is vital for business success online.

Only by optimizing content for conversion can brands demonstrate tangible return on investment for their digital content. Enhancing content through such techniques as funnel analysis, a/b testing, and landing page optimization, are just some of the ways that brands can improve their online conversions.

In this morning’s event we will be exploring the key elements of content and design that can be shown to increase conversions. This is a vital session for content marketers who need to move visitors beyond awareness and engagement, in order to persuade them to take action.


Joe Doveton, Director of Conversion Services, GlobalMaxer
The Magnificent Seven: CRO tips for Content Marketers.
Content is the new sheriff in town. But as technology pulls your content creation teams in different directions, it can seem a bit like the Wild West to content curators. Should you measure the effectiveness of content, and if so how? In this session, Joe Doveton from GlobalMaxer shares some of the tips of the CRO trade and highlights how users interact with text, images and photography.

Gemma MacNaught, User Experience Optimiser, Proven
Gemma will be talking about the development of user experience design, with examples from product design, marketing and advertising. She will look at the importance of conversion rate optimization to businesses today, showing the results that can be achieved by adopting a focus on research and testing, with examples of best practice.

Tim Wade, Partner, Smith+Co Consultancy
As European Director of Marketing & Ecommerce at Best Western Hotels, Tim delivered big results by developing a compelling brand purpose, with a strategy focused on customer experience and bringing this all alive through storytelling. He will talk about looking beyond pure transactional behaviour and exploring how to create memorable digital experiences that customers will talk about. Tim is a recognised international speaker on customer experience, brand strategy, storytelling and multi-channel marketing, and is also a member of the professional speakers association.

Who should come
This session is particularly suitable for agencies with ecommerce clients, or other businesses where the priority is to convert visitors through digital content, including senior managers, account directors/managers, editorial, developers, designers, marketers, project managers and analysts.

Weds 14 May - 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am

CMA members:   £60 + VAT *
Clients:  We invite CMA members to bring their clients for free

* CMA Digital Breakfasts are now exclusive to CMA members only. As a leading digital thought leadership event, the breakfast is an exclusive membership benefit.

IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn) Map >>

How to book your place
Email booking form to

Diary dates
View Future CMA Digital Breakfast dates and topics here >

7thMay 2014

« Back to news listing