Topic: Innovation today: creating cutting edge media by connecting the digital and physical worlds
Getting your content to stand out and your message heard is becoming increasingly difficult with the saturation of media. Now more than ever, brands and publishers need to take risks and develop fresh and inventive approaches to content.
We'll be looking at examples of innovative thinking in today's digital media, showcasing how some of the country's leading creatives are linking the digital and physical worlds.
We'll also be seeing how award-winning digital agencies and designers approach innovation, how they generate new ideas and foster a creative drive in the workplace.
Speakers and panellists
Mark Cridge, Director of Consulting, BERG
Increasingly all things will be connected to the internet and each other; at BERG we find this a fascinating prospect. Our technology platform BERG Cloud is the easiest way to quickly prototype and produce connected products for the home and business; we used this as the backbone of Little Printer, which launched last year.
BERG are a unique design studio, who work at the junction between media, technology and culture where we have been inventing products for the future since 2005.
We'll share some insights into how BERG approaching their work and our thoughts on where we'd like to see things go in the next couple of years.
Liana Chang, Business Development, UsTwo
Liana will be talking about the studio's approach to innovative, content-focused experiences, showcasing its work with book publisher Penguin, Rando, the anti-social photo sharing app, and more radical experiments that explore the relationship between digital and physical environments. Ustwo is a digital design studio that is re-defining digital experiences for the likes of Channel 4, the BBC, Virgin and Samsung. It has been at the cutting edge of mobile design since 2005, helping craft the UI of Sony smartphones and developing chart-topping apps across multiple platforms.
Stephen Shaw, Opportunities Director, Blippar
Augmented Reality is set to move beyond the buzz word and become a break out technology in the near future - a report by Juniper Research predicted that downloads will reach nearly 1.4 billion by 2015. Stephen will be showing how breakthroughs in digital/print interaction can create compelling new experiences for consumers and unlock value for brands. He will be showcasing Blippar, the first image-recognition app for smartphone targeted at brand-customer interaction, through which favourite products, newspapers, magazines and advertising in the real world are converted into fun, informative digital experiences.
The panel will discuss the following topics, as well as taking questions from the audience:
Who should come?
Senior Managers, Account Directors/Managers, senior management, editorial, developers, designers, marketers, and any agency staff with an interest in multi-channel publishing.
IAB, 14 Macklin Street, London, WC2B 5NF
(nearest tube Covent Garden/Holborn) Map >>
Wednesday 08 May - 9am to approx. 11.00am
CMA members £60 + VAT
Non-members £150 + VAT
Clients - We invite CMA members to bring their clients for free