Content

CMA Digital breakfast - Managing multichannel content - last chance to book

Managing Digital Content Through Multiple Channels

Publishers are seeing multi-channel publishing becoming a reality, as web, mobile, email and social media provide valuable new channels for content.

With this fragmentation comes the major challenge of optimising content for a range of devices, platforms and screen sizes, from smartphones to tablets to so-called ‘phablets' and beyond.

By looking at new ways to approach content, design, editorial workflow, team structures and technologies, smart publishers are re-thinking multi-channel publishing in this new mobile-centric world. New approaches like ‘Responsive Design' and ‘Adaptive Content' are emerging, as well as other exciting new developments in digital publishing.

In this session we will be hearing from content strategists, practitioners and technologists who are helping publishers to manage these diverse channels.

As well as presentations, this session will also consist of a panel debate amongst the speakers, discussing the key issues around multi-channel publishing and taking questions from the floor.

For the panel debate we are very pleased to be joined by John Lewis's Website Editor Caroline Beckett

Those who came along last month, will know how busy it was, so you need to book early to ensure your place. Full details below:

Speakers and panellists

Peter Houston, Founder, Flipping Pages
"The six-step program for turning disgruntled editors into ‘content' people", will look at how print editors can develop crossmedia workflows. This content-first approach involves celebrating the work editors are doing and empowering them to focus on the stuff that matters. By enabling print + digital integration, content creators can be prepared to go from desktop to mobile and beyond. 

Peter Houston has worked in magazine publishing for over 25 years, most recently with Advanstar Communications as Group Content Director. He recently formed Flipping Pages Media Ltd delivering training and consultancy to help content producers embrace emerging digital platforms.

Carolyn Morgan, Digital Media Strategist, The Specialist Media Show
The recent Specialist Media Insights 2013 research highlights that most publishers are producing print, online content, live events, mobile content and email newsletters. So the industry formerly known as publishing is now more about managing an ecosystem of people, content and advertisers, and finding new ways to connect them. 

Carolyn Morgan will share examples of publishers, large and small, consumer and B2B, who are successfully creating their own ecosystems and juggling multiple channels to nurture their audience and disseminate great content.

Angus Phillipson, Owner, Byte9
Angus is a founding director of Byte9,  a full service web application development company whose primary product is the widely used Blaze content management and ecommerce framework. Angus has spent 15 years collaborating with publishers, brands and ecommerce operators to create functionally rich, usable and scalable web solutions; designing, building, integrating, promoting, supporting and iteratively improving web systems for content delivery. Angus will be talking about;  

  • ‘Agile' strategy for web content marketing and system development
  • The future of Content Management Systems
  • Cross device strategies (‘responsive design' and ‘adaptive content')
  • The benefits of Web standards based system development (App & mobile development strategy)
  • Systems integration considerations for multi-channel publishing success
  • Editorial assistance and content marketing tools and strategy
  • Very advanced search engine & online content management and positioning techniques
  • Analytics, testing & (conversion) optimisation

Angus has particular experience with the publishing sector, having developed digital strategy & technology solutions for leading publishers, their editorial, marketing & sales teams and hundreds of their publications.

Caroline Beckett, Website Editor, John Lewis
It's vital that John Lewis's customers have a seamless omni-channel experience, and that creative and copy translate across digital and print media.  Caroline will be discussing the challenges associated with this, and the added complications of a mobile website that needs to deliver a different user experience within a brand framework.

Panellist questions

1. Do any channels (web/mobile/print) have a priority over other channels for publishers today? How is this changing?
2. What are the main challenges around putting content rather than channel at the centre of digital publishing? 
3. Is it possible to create content that is adaptable to the many channels available?
4. What can brands do to ensure that there's a consistent content experience across all channels?
5. Can technology alone solve the problems around multi-channel content, or do we need to plan for new workflows and even new team roles to make content work more effectively?    

Who should come?
Senior Managers, Account Directors/Managers, senior management, editorial, developers, designers, marketers, and any agency staff with an interest in multi-channel publishing.

Pay Per View
For the first time ever, we will be filming the breakfast, which will be available to view for a registration fee to any member agencies based outside the M25. We have quite a few agencies registered already from Scotland to South Africa, so contact amanda.burrell@the-cma.com if you are interested.     

Where
IAB, 14 Macklin Street, London, WC2B 5NF
(nearest tube Covent Garden/Holborn)  Map >>

When
Wednesday 10th April 2013 - 9am to approx. 11.00am

Cost
CMA members - £60 + VAT
Non-member - £150 + VAT
Watch online - £150 per agency (members only, agency must be based outside of the M25)
Clients - We invite CMA members to bring their clients for free

How to book your place
Please fill in the booking form and either email gemma.rainer@the-cma.com  or fax 0207 4044167

Next month
If you can't make the event this month, book your place at our May breakfast on Weds 08 May - Innovating through digital media. A showcase of cutting edge digital creativity, along with processes for driving innovation, particularly around connecting the digital and physical worlds.     

Posted in Other Events
8thApr 2013


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