Topic: Tablet & Smartphone magazines - making digital editions work for mobile devices
Smartphone penetration will reach 75% of the UK population this year, and one in four consumers owns a tablet. Within the next two years it’s predicted that mobile will overtake desktop as the dominant way that people consume information online.
The opportunity for publishers and brands to reach their audiences via mobile apps and digital editions has never been greater. But the pace of change is fast and publishers who want to remain relevant and innovative need to keep up with the changes in app content and design.
In this session we will look at the cutting edge of mobile publishing and development, with an eye on the major trends that will affect the future of mobile publishing.
Michael Kowalski, CEO, Contentment
Michael Kowalski has designed web publishing platforms for London 2012, The Guardian and many others. He is currently the founder and CEO of Contentment, makers of award-winning app publishing platform Padify. Padify is used by publishers including Dennis Publishing, Edipresse, Singletrack, and Moneyweek. Michael will talk about how apps allow brands and publishers to move beyond “editions”, opening up new opportunities around continuous publishing, long form advertising, and branded utility apps.
Russell Merryman, Senior Lecturer in Journalism & Digital Media, London College of Communication
Is content still king? Taking an outsider's perspective, Russell will be looking at how mobile and tablet usage has changed in recent years and what content strategies are working with audiences; he'll also examine the importance of data, analytics and audience engagement and the role they pay in building successful content propositions. As a former interactive editor at the BBC and launch editor-in-chief at Al Jazeera English, Russell has worked on a number of successful content applications, including the Al Jazeera English You Tube channel, which has had more than 800m views since it went on air.
James Cadman, Head of Tablet Editions, Metro
James will be looking at the key decisions and issues that publishers face when publishing to mobile. Metro's tablet app was named Newspaper App of the Year at the 2012 Newspaper Awards, and James will talk through his experiences with the title: setting up tablet and phone editions, the successes, failures, unexpected setbacks and challenges, and where he sees the future for Metro’s apps within the overall publishing strategy. He will also look at the opportunities to create best-in-class experiences and business opportunities. This will include how to take advantage of the features of mobile devices, and the power of using data to develop a CRM channel for your most committed users and readers.
Tim Green, Managing Editor at The Mobile View
Publishers and brands are facing more opportunities than ever to generate revenues from mobile content and ecommerce. Tim will be taking a look at the current state of online and offline mobile payments: paying via mobile sites and apps, charging to phone bill, P2P options, mPOS, in-store mobile wallets and more. From this session you will gain a valuable insight into the coming revolution in mobile-based payments to drive business for yourself and your clients. Tim Green has spent over 9 years covering the mobile space. He launched Mobile Money Revolution in 2013 to report on developments in mobile payments and commerce.
Who should come
Senior Managers, Account Directors/Managers, senior management, editorial, developers, designers, marketers, and any agency staff with an interest in mobile app development and mobile publishing.
Weds 11 June - 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am
CMA members: £60 + VAT *
Clients: We invite CMA members to bring their clients for free
* CMA Digital Breakfasts are now exclusive to CMA members only. As a leading digital thought leadership event, the breakfast is an exclusive membership benefit.
IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn) Map >>
View Future CMA Digital Breakfast dates and topics here >