CMA Digital Breakfast - User Centred Design and Content - Weds 5 June

Creating high quality cross-platform content throws up new creative challenges for publishers. How do you ensure that the user experience is consistent across multiple touch points? And what can you do to optimize content for brand and audience, whatever the channel?

We'll be looking at cutting edge examples of digital content from some of the UK's most successful publishers. Our speakers will be discussing how they approach user-focused content creation and delivery, in a fragmented landscape and amid fast-growing mobile consumption.

Speakers and panellists
Jonny Kaldor, Co-Founder at Kaldor Product Development Group
Jonny has been responsible for driving digital content projects for the country's leading publishers, including Bauer, Haymarket, IPC Media and News Corp. He will show that the way you use technology, and how you run the project, are vital elements for success. He will be looking at the relative pros and cons of various different approaches to digital content, and the advantages of creating ‘structured content' for managing multiple channels.

Andy Budd, Founder and Managing Director, Clearleft
Dennis Publishing topped the App Store charts with their iPad app of The Week, which recouped its development costs in its first week of distribution. Andy will be telling the story of how Clearleft made this highly successful app, sharing the design and research process that revealed what users were looking for, and how their content consumption behaviour changes when using digital devices.

Alex Watson, Director of Product, Tablet and Apps, Dennis Publishing
Alex runs the in-house app development team at Dennis, and is in the process of rolling out a 'Create Once, Publish Everywhere' strategy for publishing content to the widest possible range of phones and tablets. He will discuss how Dennis has approached its latest digital launch, and the challenge of delivering a consistent content experience across 5 different platforms, including iPad, iPhone and Android, without sacrificing sustainability.  

Panel Questions
The panel will discuss the following topics, as well as taking questions from the audience, and from our online audience who are watching live:

1.       What kind of processes can be put in place to ensure that we focus on users' needs when developing digital content?
2.       Do you have any advice for how to develop and maintain a user-centred culture within our teams?
3.       Is there any danger that by listening to users we stop

Who should come?
Senior Managers, Account Directors/Managers, senior management, editorial, developers, designers, marketers, and any agency staff with an interest in digital publishing.

Weds 05 June- 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am

CMA members:  £60 + VAT
Non-member:   £150 + VAT
Clients:  We invite CMA members to bring their clients for free

IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn)  Map >>

View on demand
*New* Each event will now be broadcast online, so those based outside of the London M25 or overseas get to watch the event either live or to view on demand for 7 days afterwards. Once registered viewers watching live can interact on social media with the event, and post questions to the panel on Wavecasts® platform.

Cost: CMA members @ £150 + VAT per agency  Non-members @ £180 + VAT per agency

  • You must be based outside of the London M25 or overseas to register
  • Max 5 login email names per booking (we encourage you to watch as a group)
  • Exact details on how to view content on Wavecasts® platform will be emailed once you are registered

How to book your place
Please fill in this booking form to come to the event or watch online, and either email or fax back to Gemma Rainer: or 0207 4044167 

Related items: 

> More CMA Digital Breakfast events in 2013
> Find out about the CMA International Content Marketing Summit
> Sign up to receive our monthly content marketing email 

Posted in Other Events
4thJun 2013

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