"There are a number of platforms and there are several forms of content marketing which are expanding quickly. Print is thriving too."
Clare Hill, MD of the Content Marketing Association, claims the value of content marketing is now £5 billion a year - "about the same as the SEO market," she says.
Over 350 delegates are in attendance at the CMA Summit with 80 delegates coming from abroad 'which is a measure of how global content marketing is'. 60 content marketing agencies are present and 40 brands, with companies as diverse as Manchester United and IKEA.
Mediacom's Nick Cohen was speaking at today's CMA International Content Marketing Summit - Weds 27 Nov.
Full agenda at www.the-cma/summit.
Want to find out more about getting involved in the £4billion Content Marketing industry? Then contact Amanda.burrell@the-CMA.com