Content

CMA Training: Introduction to Content Marketing, Tues 5th Nov

Created for those new to Content Marketing, or changing roles internally, the workshop will provide a comprehensive overview of the sector so that new starters can ‘hit the ground running'.   

Workshop title
Introduction to Content Marketing

Workshop summary
This new one day programme is suitable for those beginning their careers in any discipline of Content Marketing. It aims to provide a comprehensive overview of the sector so that new starters can ‘hit the ground running'.

1.       Content Marketing

  • What is it
  • Why do clients value it - the benefits of a content marketing initiative
  • How does it fit in the marketing mix

2.       Who's Who in your Content Marketing agency:

  • Account management
  • Editorial
  • Finance
  • Production
  • New business development
  • Ad Sales

3.       Jargon Buster  - understanding the language of content marketing

4.       Business Models - how content marketing solutions are financed

5.       Case Studies

Suitable for: Suitable for: those beginning their careers in any discipline of Content Marketing. It aims to provide a comprehensive overview of the sector so that new starters can ‘hit the ground running'.

Date
Thursday 05 November

Course length
1 day

Cost
£395 + VAT per person Members
£425 + VAT Non-members 

Maximum of 8 attendees

Venue
31-35 Kirby Street, London EC1N 8TE

Booking
To book your place, please send our booking form to Gemma.rainer@the-cma.com

You can view our full list of courses for 2013 here >>

Posted in Other Events
15thOct 2013


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