CMA Training: Winning New Business - Thurs 11 April - 2 places left

We have just two spaces left on our Winning New Business course.  

This new course, tailored specifically for the Content Marketing industry, will provide strategy and focus to cold calling, developing new business opportunities and how to prepare for a pitch. 

Course outline

1.       Developing your Pipeline

  • Low hanging fruit vs. long shots
  • Building your pipeline
  • Studying the trade press
  • Networking
  • Knowing the difference between a cold/warm/hot lead

2.       Building a Profile with your Prospects

  • Understanding the buying cycle
  • How to professionally stalk your prospects
  • Standing out from the competition
  • The Challenger - Developing a point of view
  • Your first approach

3.       Preparing to Pitch

  • Setting out your creds - what are your USPs?
  • Pre-wiring your prospect
  • Pre-pitch question check-list

Suitable for: All those involved in new business development for the agency. This course will be of value both to those involved in the research and preparation for pitch work, as well as executives making the first approach to a prospect.  It will be of value to those who may be new to sales and who are apprehensive about how to start a brand new business relationship.

Thursday 11 April

Course length
1 day

£395 + VAT per person - Maximum of 8 attendees

To book your place, please send our booking form to

You can view our full list of courses for 2013 here >>

Posted in Other Events
2ndApr 2013

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