Content

CMA welcomes new Video Partner - Freeform

With under 5 weeks to go until the CMA International Content Marketing Summit and Awards, the CMA would like to thank Video Partner freeform.London for their work on our ‘How can Content Marketing help you pull' viral video.

The two characters, traditional media and content marketing, take tongue in cheek look at how content marketing is about building long term relationships, and is more than just a one night stand!

The video has seen more than 23,000 views, which for a B2B marketing campaign is a fantastic result. Not only does the video increase understanding of content marketing as a discipline, it is also directing viewers to book their place the Summit to learn more about content marketing relationships.

"The CMA have worked with freeform.London to create our new viral video - how can content marketing help you pull. With the video now at over 23,000 views, we look forward to a continued relationship with them as our Video partner for The International Content Marketing Summit and Awards 2013."
Clare Hill, MD, CMA

"We're delighted to be collaborating with the CMA to help showcase the importance of creating great, engaging content that inspires and builds valuable relationships between brand-owners and their consumers. Creating content that people love is a mantra that we can all share and benefit from."
John White, Director, freeform.London

Find out more about freeform.London and how they can help to produce great video and interactive content that engages and creates conversation here.

You can watch the video here. 

Posted in CMA news
25thOct 2013


« Back to news listing