The number of consumers happy to provide their data to brands selling 'products they might consider buying' has climbed nearly 45% in the past 18 months from less than two in ten (20%) to three in ten (29%). Six in 10 (63%) of consumers are now willing to share their information with brands ‘selling products they have to buy' compared just over half (56%) in April 2011. Over 50% are willing to provide basic information such as one's name, address and email to businesses, an increase of 63% on average from 2011.
Read the full article originally published by the DMA
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