Consumer willingness to share information with brands has rocketed in the past 18 months according research published by the DMA

The number of consumers happy to provide their data to brands selling 'products they might consider buying' has climbed nearly 45% in the past 18 months from less than two in ten (20%) to three in ten (29%). Six in 10 (63%) of consumers are now willing to share their information with brands ‘selling products they have to buy' compared just over half (56%) in April 2011. Over 50% are willing to provide basic information such as one's name, address and email to businesses, an increase of 63% on average from 2011.

Read the full article originally published by the DMA

11thMar 2013

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