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The new logo incorporates leaves to support the brand's intention to help businesses grow online with content and features a plus sign in the negative space as a nod to the brand name.
Head of Marketing Communications Karen Webber said the old logo with its grey, white and burgundy colour palette was quite corporate and a little stuffy.
"We're professional and good at what we do, but we're also friendly, approachable, and full of fresh and creative ideas. This comes across much better in the new branding," she added.
The planning and designing of the new site was started after research into the brand's target audience, their online behaviour and expectations from the ContentPlus site. The homepage displays the breadth of services offered by ContentPlus in a highly visual way, while case studies, client testimonials and recent content feature prominently.
New to the site is the addition of resources, which will be a key growth area for the site. Currently it features a handy infographic about The Anatomy of Content Marketing, as well as a free white paper download aimed specifically at businesses starting out with content marketing, entitled Creating Conversations and Completing Conversions.
Take a quick tour of the features of the new website or take a behind-the-scenes look at what it takes to redesign an established website from scratch.