The Cambridge-based content agency fought off competition from a number of other agencies to win the contract, which started on January 1 2014.
The Club is the world’s oldest and largest for all forms of camping, with more than 500,000 members. Its monthly magazine, available in both print and digital formats, is produced by an in-house editorial and design team based in Coventry – and they will be working closely with the CPL team.
Paul Jones, Marketing and Communications Director for The Camping and Caravanning Club, said: “We went through a rigorous tender process before selecting CPL. They showed a great understanding of our market and our current and future print and digital requirements – as well as a clear willingness to build a long-term partnership. We are delighted to be working with them.”
Richard Walters, Head of Media Sales at CPL, added: “Some of our media sales team members know this market well, which put us in a great position to win the pitch. But I think the Club was also impressed by CPL’s wider team and our all-round expertise in all forms of print and digital content.”
This is one of a number of media sales contract wins that CPL has secured since Walters set up its media sales division in May 2012. It also topped off a great 12 months for the agency as a whole, which saw it win eight new long-term publishing contracts for clients including the Market Research Society, Arthritis Care, the Institute of Risk Management, Reed Recruitment and PayPoint PLC.