Please come and visit us at this free event on Weds 23 Oct, where our panel of three industry experts, chaired by the CMA's MD - Clare Hill, will be looking at the 'Power of Storytelling for brands'. We will also be taking questions from the audience, so you can ask the experts directly.
The Power of Storytelling
Cross Media 2013, Content Marketing & Publishing Strategies theatre
Wednesday 23 October, 15:45 - 16:30
Storytelling is now seen as the most powerful marketing communication that brands can use to engage their audiences. Our panel of content marketing experts will be revealing their strategies and experience when creating branded editorial content, content that strategically delivers engaging relationships, consumer value and measurable success for brands and clients.
Clare Hill, MD, The Content Marketing Association (CMA)
Andrew Hirsch, CEO, John Brown
Storytelling in the retail sector: optimising and re-imagining content in a omnichannel world
Fraser Allen, MD, White Light Media
Storytelling is something instinctive that we all do every day - so why has it recently acquired such cachet in marketing circles?
I'll be exploring why - and explaining eight useful ingredients to throw into the pot of any storytelling project.
Tom Laidlaw, CEO, Video Jug
Video delivers messages with unique power, able to move the consumer and impact like no other medium. It has always been able to shout loudest, but now access to the consumer through video content is open and it is personal, offering myriad ways to raise awareness, deliver engagement and give brands their own voices in a conversation. So, how can brands engage effectively to seize this golden opportunity?
Business Design Centre, 52, Upper St, London, N1 0QH
(head to the Content Marketing & Publishing Strategies theatre)
Wednesday 23 October - 15:45 to 16:30
This is a 2 day free event. Register your place here.