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"Take Stock" is a first in the foodservice industry - a truly cross-platform approach to customer communication including:
Produced in partnership with Cuco Communications Ltd - a leading Content Marketing agency and APA member based in the North of England - the "Take Stock" family will utilise the latest technology - allowing readers and visitors to truly interact with the brands represented in informative, interesting and engaging ways.
"Take Stock" magazine will be handed to 24,750 independent customers, making it the largest circulation foodservice customer magazine in the UK and customised Social Media will further spread the Fairway message.
Editorially-led, "Take Stock" will be aimed squarely at the profit sector of the foodservice industry and be delivered directly to the independently run bars, garden & leisure centres, hotels and restaurants who buy through Fairway's members.
Vibrant and interesting, the rich editorial content will be a source of entertainment, information and help, provide recipes from top chefs and have celebrity guest interviews. A classified section will also allow smaller brands to access the Fairway membership in a cost effective way.
Big brands in both food and non-food sectors will be able to reach purchasers in a number of ways, including, sponsorship of regular features, advertising and National Promotions.
"The Deepest Cuts" promotions section will provide a platform for brands to agree national promotions on core products with Fairway and promote these across the UK.
Chris Binge, CEO of Fairway, says: "We're proud of what Fairway stands for. In general Members (the wholesale companies who own Fairway) are family run businesses that completely understand the service needs of their customers. From our beginnings in 1984 we've grown to be one of the largest frozen foods wholesalers to caterers in the UK and our presence in non-frozen is growing at a massive rate. Our "Take Stock" strategy will build upon these successes, taking us further and further towards our goal of offering unrivalled service and value to our customers."