Digital Breakfast: Designing for digital - key design trends in desktop and mobile web

We are delighted to announce we have all 4 confirmed speakers for our next Digital Breakfast on 9 July!

Digital design trends move fast – what’s current one day can be dated the next. With the rapid consumer adoption of mobile devices, the wider range of screen sizes and enhanced functionality, we’re arguably seeing the most profound changes in design since the dawn of digital media.

Debate continues over the best way to approach design in the age of mobile. Should sites be less text heavy and more visually orientated? How can HTML5 be used creatively? What can we do to balance visual impact with a positive user experience? And are the days of paginated websites numbered, as designers opt to load additional content and feeds on the current web page?

In this session we will hear from designers working at the cutting edge of digital media, showcasing what can be done, what should be done, and indeed what shouldn’t be done if you want your work to remain relevant.


  • Chris Williams, Creative Director, R/GA London
    What we do and how we do it: We find innovative and unexpected ways to deliver brand content to consumers, which in turn creates new products and services for the brands we work with. Using Getty Images & Google Outside as case studies, we will show how for these two brands we embarked on answering one simple question: How do we get the wealth of brand content to where the audience is? 
  • Tim George, Director and Founder, Sennep
    For over ten years, London-based Sennep have been crafting beautifully designed and immersive digital experiences. The studio's evolution has run in parallel with the growth of the web, and their output has ranged from Flash-based web experiences to physical installations, from responsive websites to mobile games. By talking through a range of projects, Sennep will explain how their ethos of 'carefully crafted interaction' influences the way they approach all briefs, and how they can deliver meaningful work that helps push the boundaries of digital media as a result. Tim George was Senior Designer at Wallpaper magazine before joining Sennep in May 2012. 
  • Andy Pemberton & Andy Cowles, Director and Creative Director, Furthr
    Whether on desktop or mobile, TRUST is the vital ingredient necessary to build and sustain the relationship between a brand and its audience. Furthr explain how the right kind of digital design can establish an emotional connection between your content and your users and how that can be forged into a fruitful relationship built on trust. Furthr outline the three pillars for building trust through emotionally engaging content: visuals, tone of voice and functionality and provide powerful case studies on how digital designers get it right - and how they can get it wrong.

Who should come
Senior management, editors, developers, designers, marketers, and any agency staff with an interest in mobile and desktop web development.


Weds 9 July - 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am


CMA members:   £60 + VAT *

Clients:  We invite CMA members to bring their clients for free

* The CMA Digital Breakfasts are now exclusive to CMA members only. As a leading digital thought leadership event, the breakfast is an exclusive membership benefit.

IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn) Map >>

How to book your place
Please fill in the booking form and send to Paddy Hartigan -

2ndJul 2014

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