Optimising content so that it performs well on Google and other search engines is a delicate blend of art and science. For publishers and brands it continues to be an invaluable channel for driving qualified traffic and leads.
But online search is changing fast. Consumers’ and customers’ search habits are adapting to new devices and new technology. What worked for SEO a year ago may not be relevant today, and experts predict even bigger changes ahead.
In this morning’s session we look at how brands, publishers and agencies can maximise the opportunities provided by search engine optimisation in 2014.
Expert speakers will show how to plan, create and optimse content, so that it can be discovered through relevant search terms and drive relevant traffic to your web site. We will also be looking ahead to the key changes that will affect publisher over the next 12 months and beyond.
- Magda Knight, Online Editor, Plotr
Writing content for SEO: how what search engines look for tallies with what people look for. Magda will be giving practical advice on how publishers can tailor their content to get it seen by search engines, social media networks... and ultimately people. Magda has been active in SEO since 2008. She was one of the first points of contact for publishers migrating from print to online media during her eight years spent at IPC Media. Her work since then has placed an equal focus on online publishing and SEO.
- Marc Thomas, Director of Media Sales, Europe, Taboola
Getting your content heard by the right audience is difficult in today’s increasingly distracted world, so how do you get your target audience to pay attention when they’re not even searching for your product? Marc will discuss how new discovery platforms are complementing and enhancing SEO strategies for reaching consumers throughout the funnel and share experiences from helping innovative brands, such as Expedia, Red Bull, and Food Network UK with their content strategies. Marc Thomas is the Head of Media Sales for Taboola Europe, where he manages the Sponsored Content team, helping advertisers promote their content to relevant audiences.
- Jamie Peach, Head of SEO, House of Fraser
From Keywords to Context: Jamie will talk about the convergence of editorial and technical in optimising content for better results in search. He will explain the concept of 'things, not strings' and provide some practical advice on what publishers can do to take advantage of the opportunity this presents. Jamie has 6 years experience in SEO. After several years directing SEO programmes for clients in the agency world, most recently he has been focussed on fashion retail, first at ASOS and now at House of Fraser as Head of SEO.
Who should come
Senior management, editors, developers, designers, marketers, and any agency staff with an interest in mobile and desktop web development.
Weds 10 Sep - 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am
CMA members: £60 + VAT *
Clients: We invite CMA members to bring their clients for free
* The CMA Digital Breakfasts are now exclusive to CMA members only. As a leading digital thought leadership event, the breakfast is an exclusive membership benefit.
IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn) Map >>
How to book your place
Please fill in the booking form and send to Paddy Hartigan - firstname.lastname@example.org
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