Digital Breakfast: Measuring digital content - Tues 07 Feb

We can now announce our full line-up of speakers for February's Digital Breakfast, which will be discussing how to measure your digital content.

Presenting on Tues 07 Feb will be Richard Firminger, Flurry (the world's leading mobile application analytics platform), Mike Quinn, Adobe (talking about Adobe's Digital Marketing Suite analytics tool) and James Ainsworth, Alterian (a powerful social media data and web analytics platform).


Measuring digital content: How to get meaningful data and track ROI from social media, mobile and other digital channels

It's now firmly established that social media and mobile will continue to be vital marketing channels for brands in 2012 and beyond. But how much time and resource should we invest in these areas, and how can we be sure we're getting the maximum return on investment for our efforts? This session will look at cutting edge analytical tools and examine how to take a strategic approach to ensure that brands get the most from their digital media activities.  


Richard Firminger, Managing Director (Europe), Flurry
Flurry is the world's leading mobile application analytics and data-powered advertising platform, serving a wide range of clients such as the New York Times, Groupon, Skype and Rovio. Richard will be talking about how brands and publishers can use in-app session-based data to grow the size and value of their audiences and propel performance and growth on smartphones and tablets. Including latest data and statistics on app usage, with case studies from Flurry clients.

Mike Quinn, Product Marketing Manager, Adobe
Adobe's Digital Marketing Suite, powered by Omniture, is one of the UK's leading analytics tools. Mike will be showing how smart use of data can help you and your clients to identify your best, most relevant and most engaging content, and promote this more effectively through all digital channels. With the right approach you can ensure that what you publish is fully optimised to meet your clients' objectives, such as driving traffic, increasing revenue and raising awareness.

James Ainsworth, Social Media Manager, Alterian
Alterian provide a powerful social media data and web analytics platform (Alterian SM2) with an in-house Insights and services-based offering available too. James will demonstrate how the editorial content you create for your clients provides a powerful source of data, which can be used to drive change in multiple aspects of their business. He will be explaining the value of social media conversations, the importance of timing and the competitive advantage provided by predictive analytics, with an award-winning case study of a global media company that improved its results through social analytics.

Who should come?
Account Directors/Managers, senior management, research and analytics, marketers, and any agency staff with an interest in digital media and internet marketing.

IAB, 14 Macklin Street, London, WC2B 5NF(Nearest tube Covent Garden/Holborn)  Map >>

Tues 07 Feb - 9am to approx 10.30am

How to book your place
Please fill in the booking form below email/fax to Amanda Burrell on or fax to 0207 4044167

The digital breakfast is open to both APA members and non-members. We also offer free places to any member clients who would like to attend- APA members @ £60 per person, inclusive of breakfast- Non members @ £120 per person, inclusive of breakfast.

Posted in Digital
3rdFeb 2012

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