Details are as follows:
Kieron Matthews from the IAB will be discussing the current UK online market and what advertisers are doing to make the most of space. With market facts and stats, and great examples, that will demonstrate the latest trends. Some of the topics he will be discussing are:
Who should attend?
The presentation will give an insightful and up-to-date overview of the UK's online market. Anyone who works in the following areas will benefit from attending - advertising sales, planning, account directors/managers or anyone with any commercial input.
About the speaker
Kieron Matthews, Marketing Director at the IAB - his role at the IAB is to promote online to advertisers and agencies. This includes overseeing all IAB marketing communications across brand marketing, agency presentations, PR, mobile, conference marketing and promoting results from IAB initiatives.
Before becoming head of marketing for the IAB, Kieron was marketing director at the lead digital marketing agency Dare. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients to Dare such as Sony Ericsson, Magnum, Vodafone, The AA and the BBC.
He has also worked on a diverse range of accounts including Xbox, Coca-Cola, The FA, National Savings, Martini, Bank of Scotland, Early Learning Centre and T-mobile.
Microsoft London (Cardinal Place), 100 Victoria Street, London, SW1E 5JL
Tuesday 27th Oct 2009
Breakfast and coffee/teas will be available from 8.45am, with the talk starting at 9am to approx. 10.30am
The digital breakfast is open to both APA members and non-members. We also offer free places to any member clients who would like to attend.
APA members @ £50 per person, inclusive of breakfast
Non members @ £80 per person, inclusive of breakfast
Further dates for your diary are:
Tues 10th November - APA Digital Breakfast
SEO for Content producers - Jon Myers, Head of Search at Mediavest and Danielle West, Head of Search at Bauer, talk about SEO principle guidelines and best practice.
Tues 8th December - Digital training workshop
SEO - Following on from the Digital Breakfast, this half day workshop will give you a more in-depth look at SEO with best practice methodologies and strategic skills, to help you plan and implement your own successful SEO campaign.
Highlights from the previous Digital Breakfast:
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