Our breakfast events are now exclusive to CMA members only. As a leading digital thought leadership event, the breakfast is a key membership benefit to joining the CMA.
Storytelling and emotional engagement for brands through digital channels
Using content to build brand stories is a powerful way to attract, engage and convert customers and prospects. But how do you define storytelling for brands, and how can you ensure that you tell your brand stories effectively?
This session will look at the key principles of digital storytelling, with examples from brands that have put this approach into practice.
Digital storytellers from a range of backgrounds will be discussing their approaches to content strategy and user experience. They will show how you can ensure you build powerful narratives that build trust and generate an emotional response.
Speakers and panellists
Geoff Turral, Commercial Director, Storystream
Geoff will be talking about the problems that many brands face with content marketing. The solutions, he says, lie in the principles of storytelling, and in particular involving the audience in your content. He'll be showing us how this can be done, with examples of brands that are doing this well.
Who should come?
Senior Managers, Account Directors/Managers, senior management, editorial, developers, designers, marketers, and any agency staff with an interest in brand storytelling.
Weds 12 Mar - 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am
CMA members: £60 + VAT *
Clients: We invite CMA members to bring their clients for free
* CMA Digital Breakfasts are now exclusive to CMA members only. As a leading digital thought leadership event, the breakfast is an exclusive membership benefit.
IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn) Map >>
How to book your place
Email booking form to Patrick.firstname.lastname@example.org
View Future CMA Digital Breakfast dates and topics here >