With audiences increasingly less likely to watch video advertising online, it's powerful branded content that gets the most attention, awareness and action. Brands that get it right will plan for and incorporate online video into their marketing mix, and optimize video media for search, social and mobile.
In this session we'll look at what cutting edge digital video producers are doing and showcase best practice across the digital video industry.
Speakers and panellists
Johnny Webb, Managing Director, Sundog Pictures (former MD of Virgin Media TV and Living TV Group)
Johnny will be talking about Sundog Picture's recent YouTube launch of a documentary on the failed war on drugs, and the social strategy and production model behind it. He will be demonstrating the power of starting conversations and communities around video, and discussing how they're taking a similar approach out to the work they're doing with brands.
Johnny has 16 years of experience in broadcast, from programme and digital commissioning to full on executive management and everything in between, having run Virgin Media TV (latterly known as Living TV Group) and the converged sales house IDS. He is passionate about two-screen story telling to add texture and depth to a narrative, whether that's a tweet or a phone application.
Tania Varga, Business Development at ReelContent, Online Video Brand of Axonn Media
ReelContent is an online video content marketing service that helps businesses with video SEO, web video marketing and corporate video production. We combine professional presenting with sleek production and editing to create tailored video content that gives your website the edge over competitors.
Tom Laidlaw, CEO, Videojug (Tom will be joining us for the panel discussion)
Videojug is a online video tutorial site full of professionally produced "how to" videos. The company bills itself as the "encyclopedia of life" because it offers videos which teach you, step by step, about hobbies, fashion and pets to more serious issues such as money management, parenting and education.
Jeremy Stinton, Strategy Director, buto.tv
Jeremy will be showcasing how video can be used to drive action. With case studies on recent projects he's run with social and viral video specialist ST16, he will demonstrate how clients have driven up to 1200% increase in web visits, and a specific video campaign for the NHS got 52% more young people going to the dentist. Jeremy Stinton is strategy director at Buto.tv, which enables organisations to upload, manage and measure video online. He helps clients develop effective online video strategies that bring tangible benefits to organizations like Tesco, Freshfields and RFU.
The panel will discuss the following topics, as well as taking questions from the audience:
Who should come?
Senior Managers, Account Directors/Managers, senior management, editorial, developers, designers, marketers, and any agency staff with an interest in video content.
Weds 03 July- 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am
CMA members: £60 + VAT
Non-member: £150 + VAT
Clients: We invite CMA members to bring their clients for free
IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn) Map >>
View on demand
*New* Each event will now be broadcast online, so those based outside of the London M25 or overseas get to watch the event either live or to view on demand for 7 days afterwards. Once registered viewers watching live can interact on social media with the event, and post questions to the panel on Wavecasts® platform.
View on demand cost:
CMA members @ £60 + VAT per person
Non-members @ £150 + VAT per person
You must be based outside of the London M25 or overseas to register
Exact details on how to view content will be emailed once you are registered
All individuals must set up a login account on the Wavecast platform to watch online
How to book your place at the event or view on demand
Please fill in this booking form and either email or fax back to Gemma Rainer: firstname.lastname@example.org or 0207 4044167