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Digital Breakfast: Video - Thurs 11 Nov - You Tube added to line-up of speakers

Digital Breakfast: Where next for online video?  Thurs 11th Nov Great news on our line-up for the our Video Digital breakfast, as we can now confirm that You Tube will be presenting a case study on how to effectively use a YouTube channel as part of the marketing mix.

Our line-up of speakers on Thurs 11th November, will showcase the ways that you can use video to promote brands and increase traffic and loyalty online. We will also explore what kind of video content works best and how you can create higher customer engagement through this fast growing digital channel.

Topic
Where next for online video

Speakers

Cameron Church - Brightcove
51% of all internet traffic is video, with over 30,000,000,000 views per month. Cameron Church, Technical Director at EMEA Brightcove Inc, will be talking about how video content is evolving across different platforms, from PC to mobile to interactive TV.

Grant Bremner - Future Publishing
Future Publishing's leading gadget magazine, T3, has just published its first edition for iPad, featuring video content in exciting new ways. Grant Bremner - Programme Manager Video at Future Publishing, will be talking about how they approached publishing video on this vibrant new platform.

Rob Crombie - FMG
MSN has over 18 million users a month coming to its site - significantly more eyeballs than even the biggest terrestrial TV audience.  Rob Crombie, Head of Video for FMG who are one of MSN's key brand funded video production partners, will talk through some recent high profile video campaigns by brands such as Pepsi, E.ON, HP, Intel, Ikea and the COI.

You Tube - We will have a representative from YouTube presenting a case study on how to effectively use a YouTube channel as part of the marketing mix. They will show how this can be integrated with other social media activity to create a vibrant community around your brand communications. Name to be confirmed shortly

Topic
Where next for online video

Speakers
To be confirmed

Who should come?
Any agency staff with an interest in learning more about social media content

When
Thurs 11th Nov -  9am to 10.30am

Where 
IAB, 14 Macklin Street, London, WC2B 5NF 
(nearest tube Covent Garden/Holborn)  Map >>

How to book your place
Please fill in the booking form below then either email or fax back to Amanda Burrell on amanda.burrell@apa.co.uk or 0207 4044167

Cost
The digital breakfast is open to both APA members and non-members. We also offer free places to any member clients who would like to attend.   
- APA members @ £50 per person, inclusive of breakfast
- Non members @ £80 per person, inclusive of breakfast

Posted in Other Events
15thOct 2010


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