Don't be content with the old ways

According to new research conducted by Seven with the Incorporated Society of British Advertisers, marketers are spotting a correlation between ‘owned media' and traditional paid-for formats and consumers are viewing content positively.

You can read the full article on Marketing Week here.

To download the full report click here.

Related articles:
>Marketing silos don't work for channel-neutral content strategies, so how can agencies help?
>Seven receives 9 nominations from the IoIC awards

Posted in Member news
24thSep 2013

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