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Europe lags in mobile technology

Europe is falling behind other markets in the introduction of next-generation mobile technologies, a new study has claimed, which has implications for brands and marketers seeking to reach consumers.

The report, Mobile Economy Europe 2013, from the trade body GSMA, found that the mobile ecosystem generated around 2.1% of the European Union's GDP in 2012 but had seen revenues decline in recent years, from €162bn in 2010 to €151bn in 2012.

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10thSep 2013


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