Europe is falling behind other markets in the introduction of next-generation mobile technologies, a new study has claimed, which has implications for brands and marketers seeking to reach consumers.
The report, Mobile Economy Europe 2013
, from the trade body GSMA, found that the mobile ecosystem generated around 2.1% of the European Union's GDP in 2012 but had seen revenues decline in recent years, from €162bn in 2010 to €151bn in 2012.
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