Speakers confirmed so far:
Andrew Davies, Co-founder, Invidio
Invidio’s core belief is that "You are what you read”. The effective analysis of content consumption is a key indicator of your audience’s current and future behaviour, and effective targeting of content influences that behaviour. He will be talking about the rich insight you can build off the back of a content marketing strategy by tracking and analysing engagement, showing how content consumed throughout the customer journey can receive sales attribution for warming up, nurturing, attracting and engaging prospects.
Marcus Taylor, Founder, VentureHarbour
Marcus is an expert in all aspects of content and Search Engine Optimisation, and will be discussing how you can use tools like Google Analytics to identify issues with your content and improve your publishing strategy. Marcus Taylor is an award-winning young entrepreneur, who has consulted to many Fortune 500 brands on their digital marketing campaigns. He has spoken internationally at conferences including TEDx, MIDEM, RIMC, SMX, SES, DistilledLive, BrightonSEO, and is a contributor to Econsultancy, Social Media Today, State of Digital, and Moz.
More speakers to be announced…
Weds 04 Dec - 9am to approx. 10.30/11.00am
Breakfast is served from 08.45am
CMA members: £60 + VAT
Non-member: £150 + VAT
Clients: We invite CMA members to bring their clients for free
IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn) Map >>
How to book your place
Email the booking form here to Patrick Hartigan: Patrick.firstname.lastname@example.org