Now in its fourth year, this one day Summit from the Economist gathers 150 leading marketers together to generate fresh ideas. It is a space in which conventional thinking is challenged and critical visions, tools and insights are shared. With interactive sessions led by the most unexpected and talented individuals, this summit will provide our audience with new approaches to marketing in today's challenging environment.
The theme this year is BRAND. It could be the most valuable asset you have. Is it as powerful as it could be? Does it engage consumers who are exposed to ever more brands, and who demand ever more meaningful, personal relationships with them? Is it strong enough for you to withstand increasing competition to your company? In 2013, The Big Rethink will invite you to think about interesting ways to make your brand more powerful.
Sally Cowdry, Marketing Director, O2
Zoe Howorth, Marketing Director, Coca-Cola
Sir John Hegarty, Co -founder and Creative Director, BBH
Alastair Campbell, Advisory Council, Portland
Ian Cranna, Vice-president, Marketing and Category UK and Ireland, Starbucks
Maria Sebregondi, Vice-president, Brand Equity and Communications, Moleskine
Craig Inglis, Marketing Director, John Lewis
Roisin Donelly, Corporate Marketing Director and Head of Marketing, P&G
Jessica Mann, Sponsor of Mergers & Acquisitions, Senior Vice-president, Global Corporate Communications, Shire
Damien Whitmore, Director of Public Affairs and Programming, The Victoria and Albert Museum
Thursday 21 March
The Hac, City Rd, London EC1Y 2BQ