Future Plc launch a new content initiative in partnership with HipSnip

Future Plc, an international media group, have today launched a major new content initiative in partnership with HipSnip, a shopping Question & Answer service.

Future are the world's largest cycling publisher and have launched a new Q&A section on BikeRadar, one of their leading cycling websites.

This new section, called ‘Ask BikeRadar', enables their audience of cycling enthusiasts to ask for and share shopping advice. The service is powered by HipSnip and gives BikeRadar an engaging and directly monetised social channel to their audiences.

Anyone can ask questions on BikeRadar which their audience of cycling enthusiasts and product experts will answer. Product suggestions can be made from the inbuilt database of products, which provide BikeRadar with a ready-to-go affiliate revenue stream. In addition brands are able to sponsor specific sections or come in as ‘sponsored experts'. These questions and answers will create high quality user generated content centred around cycling related questions. This will not only give their audience more exciting content to engage with but also help SEO and drive organic search traffic.

Phil Woodward, CEO and founder of HipSnip says: "We're really excited by today's launch. Our goal is to help BikeRadar and other sites with high quality content to leverage the opportunities in affiliate commission. BikeRadar's audience now benefit from a simple and engaging service to get advice from the community. At the same time BikeRadar's retail and brand partners benefit from a new channel that gives them insights into what people are shopping for."

HipSnip's Q&A product is hosted in the cloud, making integration and management as simple as adding a link to a site. They are integrated with all the major affiliate networks, and have built a consolidated product database from across a broad range of retailers which enables users to easily add product suggestions that are direct affiliate links back to retailers. In addition they have built a ‘follow' system so that users can follow interesting questions or each other across any HipSnip powered site - a key feature to drive engagement and bring visitors back to sites.

Ask BikeRadar launched on 14 December.

Posted in Member news
17thDec 2012

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