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FuturePlus renews contract with the Musicians' Union

Following a multiple agency pitch, FuturePlus has renewed its contract with the Musicians' Union for another three years. The scope of work includes a quarterly print journal and the members' Handbook.

FuturePlus originally secured an agreement back in 2005 with the Musicians' Union to re-launch its quarterly member's magazine and since then, the title has gone from strength to strength. The publishing partnership has won Best Journal or Magazine at the Trade Union Communications Awards three times since the start of the relationship with the latest victory just this year. The Handbook has also won Best Member communication during this period.

Jayne Caple, Head of FuturePlus, says: "We are really excited to be continuing our relationship with the Musicians' Union. It's been eight great years so far and we are looking forward to continuing to get the message out there about the important work the union does across all channels. We always welcome a competitive pitch situation as we believe we have a market leading proposition in terms of content creation and our understanding on the methods of delivery, as fast changing as they are."

Keith Ames, Editor, The Musician, says: "We are delighted to be renewing our publishing relationship with FuturePlus. We invited a number of highly-respected agencies to respond to our brief on how one of the MU's flagship communications, The Musician journal, could evolve over the next three years. Following the completion of this process, we chose FuturePlus for a number of reasons. These included their depth of knowledge and understanding of our needs, especially with regards to the balance between our members' print and digital requirements, plus their understanding of how to maximise each channel to ensure our message is communicated in an informative and entertaining way. This really came through in the pitch process. It was agreed that Future's experience of working with us for the last nine years makes our continuing partnership a truly winning and effective combination."

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Posted in Member news
17thOct 2013


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