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Fronted by Helena Christensen & Björn Borg the site incorporates six campaign images each of which allows users to interact with the featured product, and to re-create the rooms using their own Habitat product selections. Interviews with Helena Christensen and Björn Borg as well as behind-the-scenes footage of the campaign are also contained within the site.
In addition, FST have created a competition area which offers entrants the chance to become the face of the next Habitat campaign. An upload area within the site allows users to show images of their favourite ‘habitats' - these will be judged by industry experts and voted for by the public.
By encouraging interactivity from both new and existing customers the site will become a key element of the campaign.